Challenge
The brand design that consists of the main visual, a pixel stretch, and the colourful gradients needed to be factored into the layout. This affected the user experience of the CVA and general navigation.
Solution
A simplified and ordered site was created that was easy to use and navigate achieving an important stride towards establishing ERLEADA® as the undoubted first choice treatment for mHSPC patients
Wireframes
To test and organise the site content a set of wireframes were developed and the structure of the site was agreed upon that ensures smooth and logical navigation.
Design System
The design system that was adopted made the content look more consistent and ordered utilising boxed content that often came with images to add interest and relevance of the proceeding article. Slight hints of the brand colours like purples and greens were lightly dispersed to separate key statements.
Result
The client received a fresh and clean looking website that was more satisfying and ll the various elements easier to comprehend with a simple structure that allowed HCPs more freedom to get to information faster and deliver accurate solutions for their patients.
