Sobi Altuvoct®
Interactive Core Visual Aid
Sobi Altuvoct®
Interactive Core Visual Aid
Sobi Altuvoct®
Interactive Core
Visual Aid
Sobi Altuvoct®
Interactive Core
Visual Aid
Sobi was releasing a new product,
a high-sustained factor VIII replacement therapy for haemophilia A.
To promote the product a core visual aid
was created that emphasised its use
and benefits.
Sobi was releasing a new product, a high-sustained factor VIII replacement therapy for haemophilia A.
To promote the product a core visual aid was created that emphasised its use and benefits.
Sobi was releasing a new product,
a high-sustained factor VIII replacement therapy for haemophilia A.
To promote the product a core visual aid
was created that emphasised its use
and benefits.
Sobi was releasing a new product,
a high-sustained factor VIII replacement therapy for haemophilia A.
To promote the product a core visual aid
was created that emphasised its use
and benefits.
Client
Sobi
Role
UX/UI Designer
Brief
Create a brand new design for an interactive sales aid.
Client
Sobi
Role
UX/UI Designer
Brief
Create a brand new design for an interactive sales aid.
Client
Sobi
Role
UX/UI Designer
Brief
Create a brand new design for an interactive sales aid.
Client
Sobi
Role
UX/UI Designer
Brief
Create a brand new design for an interactive sales aid.
Challenge
Challenge
Challenge
The brand design that consists of the main visual, a pixel stretch, and the colourful gradients needed to be factored into the layout. This affected the user experience of the CVA and general navigation.
The brand design that consists of the main visual, a pixel stretch, and the colourful gradients needed to be factored into the layout. This affected the user experience of the CVA and general navigation.
The brand design that consists of the main visual, a pixel stretch, and the colourful gradients needed to be factored into the layout. This affected the user experience of the CVA and general navigation.
Solution
Solution
Solution
A simplified and ordered site was created that was easy to use and navigate achieving an important stride towards establishing ERLEADA® as the undoubted first choice treatment for mHSPC patients
A simplified and ordered site was created that was easy to use and navigate achieving an important stride towards establishing ERLEADA® as the undoubted first choice treatment for mHSPC patients
A simplified and ordered site was created that was easy to use and navigate achieving an important stride towards establishing ERLEADA® as the undoubted first choice treatment for mHSPC patients
Wireframes
Wireframes
Wireframes
To test and organise the site content a set of wireframes were developed and the structure of the site was agreed upon that ensures smooth and logical navigation.
To test and organise the site content a set of wireframes were developed and the structure of the site was agreed upon that ensures smooth and logical navigation.
To test and organise the site content a set of wireframes were developed and the structure of the site was agreed upon that ensures smooth and logical navigation.
Design System
Design System
Design System
The design system that was adopted made the content look more consistent and ordered utilising boxed content that often came with images to add interest and relevance of the proceeding article. Slight hints of the brand colours like purples and greens were lightly dispersed to separate key statements.
The design system that was adopted made the content look more consistent and ordered utilising boxed content that often came with images to add interest and relevance of the proceeding article. Slight hints of the brand colours like purples and greens were lightly dispersed to separate key statements.
The design system that was adopted made the content look more consistent and ordered utilising boxed content that often came with images to add interest and relevance of the proceeding article. Slight hints of the brand colours like purples and greens were lightly dispersed to separate key statements.
Result
Result
Result
The client received a fresh and clean looking website that was more satisfying and ll the various elements easier to comprehend with a simple structure that allowed HCPs more freedom to get to information faster and deliver accurate solutions for their patients.
The client received a fresh and clean looking website that was more satisfying and ll the various elements easier to comprehend with a simple structure that allowed HCPs more freedom to get to information faster and deliver accurate solutions for their patients.
The client received a fresh and clean looking website that was more satisfying and ll the various elements easier to comprehend with a simple structure that allowed HCPs more freedom to get to information faster and deliver accurate solutions for their patients.
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